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BLIPPAR is BRILLIANT. But WHY?

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    BLIPPAR IS THE NAME TO BEAT!  To quote the Google intro:  ' The Blippar app is an augmented reality browser. It uses the camera on your smartphone or tablet to recognize images and real-world objects and show digital content right on top . When you scan something, we use artificial intelligence to find relevant content.'  But that is not WHY these guys are WINNING. Allow us to highlight some other USP strengths, and that is just a start.       AR is their USP. The way in. Interactive; bespoke: They tell the user WHAT they want and make them THINK it is THEIR control.  WEBAR SDK: They TOOK AR and created an in house SPIN on said. PEOPLE = PLATFORMS! As in, it is NOT just a palm of hand travel app; it is a readied aid toward building an entire system, in house or personally. THEY USE THEIR TEAM! It might be an illusion, right? But that appearance of a personal, interactive touch is something we ...

Why is NETFLIX failing and FALLING?

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 Their Subscriptions are decreasing. Stock/share prices to follow, surely? So WHY and HOW does the streaming phenomenon go from Hero to ZERO? Here's a few points to consider:  They INCREASED their price. At a time whereby the cost of living has gone UP. BIG MISTAKE! Would YOU have spent $16/almost £20 per month on VIDEO rentals? No. Ergo, one is less likely to renew a streaming counterpart which costs same. CONTENT! Yes, Netflix makes films and shows. Great! But you can get through that fairly quickly. And you possibly have most of it either on DVD/Blu Ray or can access key clips via YouTube. Speaking of which: YOUTUBE: It is now entirely feasible to derive daily entertainment from a FREE platform. Every review video etc arguably combs over the content you might otherwise watch, in half the time. Why invest in watching a Netflix product, when one can digest a summary and thereby, the entertainment value, via free counterpart platform? AMAZON! Pay for Prime and you get guaran...