Why is Elon Musk Investing in TWITTER?
He can buy ANYTHING. Go ANYWHERE. Be ANYONE. And yet? Mr Musk just invested in a social media platform for micro blogging and comment. WHY? News just in: ELON MUSK has bought himself a nice 9.2% stake in TWITTER. In effect, therefore? The man now controls it. It is a curious move, in part because Musk was among the first to shun 'marketing' budgets, and with that, social media drives? That is not an uncommon tactic. Indeed, CITY MAPPER does not invest hugely in commercial communications, allowing, instead, customer word of mouth and quality of product, to do the work for them. That said, I would not necessarily be too hasty in joining that bandwagon. Every company needs marketing. Do not overdo it or present as something you are not. But equally, shunning such operations entirely is foolhardy, at best. You need those social media logos at the top and bottom of correspondence, same way an address /email/phone number complete the professional 'look'. Content is key and...