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Showing posts with the label BANK HOLIDAY

How is Sustainability Measured?

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 Answer: It's however YOU choose to do so! In previous episodes, we established that there is a way to at once embrace the universal premises of sustainability and apply those to one's own facts/circumstances/conclusions. And so it is, here, with the measurement stage.  There are, of course, well known and accepted criteria to accept and respect.  SOCIAL! ENVIRONMENTAL! ECONOMIC! The question is not what the terms of assessment 'are' but HOW those can be at once empirical / objective AND somehow related to an ethical value judgement and brand identity in a changing world.  I will not try and offer any calculable formulae via a superficial blog. But what I CAN say is that a balance of personal and societal utilities is not only possible but entirely logical and indeed, necessary, in the definition and consolidation of personal/professional progress.  Think about the word, 'sustainable'. Even in colloquial and casual terms, it tends to refer to relationships and s...

BLIPPAR is BRILLIANT. But WHY?

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    BLIPPAR IS THE NAME TO BEAT!  To quote the Google intro:  ' The Blippar app is an augmented reality browser. It uses the camera on your smartphone or tablet to recognize images and real-world objects and show digital content right on top . When you scan something, we use artificial intelligence to find relevant content.'  But that is not WHY these guys are WINNING. Allow us to highlight some other USP strengths, and that is just a start.       AR is their USP. The way in. Interactive; bespoke: They tell the user WHAT they want and make them THINK it is THEIR control.  WEBAR SDK: They TOOK AR and created an in house SPIN on said. PEOPLE = PLATFORMS! As in, it is NOT just a palm of hand travel app; it is a readied aid toward building an entire system, in house or personally. THEY USE THEIR TEAM! It might be an illusion, right? But that appearance of a personal, interactive touch is something we ...