SMART CITY FANATIC

  In short? It becomes just like a CITY! Seriously. The Smart City theme is everywhere. Even here.  Elon Musk now owns Twitter.   Anyone would swear it were some Armageddon level event; an end of the world scenario? Threats of multiple migration toward exodus; political meltdowns and so on.  People are forgetting a few critical points, there: 1: Musk is a POST Ideological figure.   His concern is about FREEDOM. Liberation from needless cost, concern, red tape and so on.  Now, whilst of course no science, tech or business can be truly 'neutral' at a moral level, it is spectacularly unfair to paint Elon as some agent for the resurgent right wing.  FREE speech means just that: FREE (as in, unfettered) but also SPEECH (as in aiding communication, commerce and evading the destructive trolling of old) .  Ergo.. 2: Twitter becomes a truly 'open' space.  Much like what we said about Facebook last week: think upon a social media platform as a virtual ...

He can buy ANYTHING. Go ANYWHERE. Be ANYONE. And yet? Mr Musk just invested in a social media platform for micro blogging and comment. WHY? News just in: ELON MUSK has bought himself a nice 9.2% stake in TWITTER. In effect, therefore? The man now controls it. It is a curious move, in part because Musk was among the first to shun 'marketing' budgets, and with that, social media drives?  That is not an uncommon tactic. Indeed, CITY MAPPER does not invest hugely in commercial communications, allowing, instead, customer word of mouth and quality of product, to do the work for them. That said, I would not necessarily be too hasty in joining that bandwagon.  Every company needs marketing. Do not overdo it or present as something you are not. But equally, shunning such operations entirely is foolhardy, at best. You need those social media logos at the top and bottom of correspondence, same way an address /email/phone number complete the professional 'look'.  Content is key and...