SMART CITY FANATIC

 Aesthetics count. Be your Best Self. Take CHARGE of your appearance, as YOU want it. In the age of tech and business development, there is no barrier to defying age and honing body, face, mind and soul.  And in that spirit? We turned to one of our favourite, upcoming, influencer names.  Cheryl Cavanaugh kindly gave us some time to sit down and talk about the things that matter. Here we go! 1: How did you become an influencer? I didn’t choose the Influencer life, the influencer life chose me!  I have always had a passion for makeup.  My Mom was a cosmetologist.  While scrolling on Instagram one day I came across a line of cream makeup that looked very interesting.   Being 55 with changing skin, I was intrigued.  I bought a few of the makeup items and immediately fell in love.  I wanted the whole line, but I didn’t want to pay full price…so I inquired about becoming an artist for the makeup.   I found out there were no minimums for sal...

He can buy ANYTHING. Go ANYWHERE. Be ANYONE. And yet? Mr Musk just invested in a social media platform for micro blogging and comment. WHY? News just in: ELON MUSK has bought himself a nice 9.2% stake in TWITTER. In effect, therefore? The man now controls it. It is a curious move, in part because Musk was among the first to shun 'marketing' budgets, and with that, social media drives?  That is not an uncommon tactic. Indeed, CITY MAPPER does not invest hugely in commercial communications, allowing, instead, customer word of mouth and quality of product, to do the work for them. That said, I would not necessarily be too hasty in joining that bandwagon.  Every company needs marketing. Do not overdo it or present as something you are not. But equally, shunning such operations entirely is foolhardy, at best. You need those social media logos at the top and bottom of correspondence, same way an address /email/phone number complete the professional 'look'.  Content is key and...