How is Sustainability Measured?
Answer: It's however YOU choose to do so! In previous episodes, we established that there is a way to at once embrace the universal premises of sustainability and apply those to one's own facts/circumstances/conclusions. And so it is, here, with the measurement stage. There are, of course, well known and accepted criteria to accept and respect. SOCIAL! ENVIRONMENTAL! ECONOMIC! The question is not what the terms of assessment 'are' but HOW those can be at once empirical / objective AND somehow related to an ethical value judgement and brand identity in a changing world. I will not try and offer any calculable formulae via a superficial blog. But what I CAN say is that a balance of personal and societal utilities is not only possible but entirely logical and indeed, necessary, in the definition and consolidation of personal/professional progress. Think about the word, 'sustainable'. Even in colloquial and casual terms, it tends to refer to relationships and s...