Posts

Travel Apps that Help you Save Money

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  Ok, yes, that is a leading headline. It is what GOOGLE thinks you want to hear, right?  But what if I told you that travel apps are already facing extinction? Yes, they will always exist in some iteration. But the paradigm is shifting. Incrementally yet dramatically. Implicitly yet definitely. Here's why: 1: Tech changes, frequently.  The moment a new application launches? It has a thousand counterpart competitors, waiting in the wings. What you must ask yourself, therefore, is whether you, as a user want to invest time and perhaps 'fremium' monies, in a tool whose redundancy is all but inbuilt?  2: There are STILL things that apps cannot, or at least do not, as yet 'do'!  Sure, things have improved. An app can tell me at each stage of a journey, which direction / route/method to deploy. Yes, there is indeed, up to the minute updating available when delays or cancellations occur. But why stop there?  When was the last time an app gave you a PRECISE read out of ALL

Why is my Train...

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  Notice. I did not provide a question mark there. Did not even finish the sentence. I know: how rebellious! Truth is, more mundane than any specific grammatical experiment or bid to stand out in the saturated blog-o-sphere. My point is that, the MOMENT I keyed in 'why is my train' on Google, I was greeted neither with philosophical propositions on existence, nor vocal praise posts about 'why is my train so GREAT?'. The majority? ALL. TERRIBLE! As in everything short of 'why is my train so sh#t?!'.  That speaks volumes on the current state of affairs with rail transportation. Seriously. Algorithms do not lie. Facts are never post truth. And the simple fact here is that, statistically, the majority of queries surely are about why train and rail services are failing to satisfy travellers.  Does that mean all train routes are bad? That every carriage is awful? NO! And for the sake of socio-economic sanity? PLEASE STOP this NONSENSE about 'yeah they are gonna re

BLIPPAR is BRILLIANT. But WHY?

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    BLIPPAR IS THE NAME TO BEAT!  To quote the Google intro:  ' The Blippar app is an augmented reality browser. It uses the camera on your smartphone or tablet to recognize images and real-world objects and show digital content right on top . When you scan something, we use artificial intelligence to find relevant content.'  But that is not WHY these guys are WINNING. Allow us to highlight some other USP strengths, and that is just a start.       AR is their USP. The way in. Interactive; bespoke: They tell the user WHAT they want and make them THINK it is THEIR control.  WEBAR SDK: They TOOK AR and created an in house SPIN on said. PEOPLE = PLATFORMS! As in, it is NOT just a palm of hand travel app; it is a readied aid toward building an entire system, in house or personally. THEY USE THEIR TEAM! It might be an illusion, right? But that appearance of a personal, interactive touch is something we definitely CAN use/clone, especi

What to Expect from a Musk Led Twitter

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  In short? It becomes just like a CITY! Seriously. The Smart City theme is everywhere. Even here.  Elon Musk now owns Twitter.   Anyone would swear it were some Armageddon level event; an end of the world scenario? Threats of multiple migration toward exodus; political meltdowns and so on.  People are forgetting a few critical points, there: 1: Musk is a POST Ideological figure.   His concern is about FREEDOM. Liberation from needless cost, concern, red tape and so on.  Now, whilst of course no science, tech or business can be truly 'neutral' at a moral level, it is spectacularly unfair to paint Elon as some agent for the resurgent right wing.  FREE speech means just that: FREE (as in, unfettered) but also SPEECH (as in aiding communication, commerce and evading the destructive trolling of old) .  Ergo.. 2: Twitter becomes a truly 'open' space.  Much like what we said about Facebook last week: think upon a social media platform as a virtual LIVING space. In that sense,

Why is NETFLIX failing and FALLING?

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 Their Subscriptions are decreasing. Stock/share prices to follow, surely? So WHY and HOW does the streaming phenomenon go from Hero to ZERO? Here's a few points to consider:  They INCREASED their price. At a time whereby the cost of living has gone UP. BIG MISTAKE! Would YOU have spent $16/almost £20 per month on VIDEO rentals? No. Ergo, one is less likely to renew a streaming counterpart which costs same. CONTENT! Yes, Netflix makes films and shows. Great! But you can get through that fairly quickly. And you possibly have most of it either on DVD/Blu Ray or can access key clips via YouTube. Speaking of which: YOUTUBE: It is now entirely feasible to derive daily entertainment from a FREE platform. Every review video etc arguably combs over the content you might otherwise watch, in half the time. Why invest in watching a Netflix product, when one can digest a summary and thereby, the entertainment value, via free counterpart platform? AMAZON! Pay for Prime and you get guaranteed

Facebook: How not to be either Villain or Victim on the still Thriving Social Network

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  Connection to cities? FACEBOOK IS A CITY! AN ECOSYSTEM!  Yes. That's right. Facebook remains a vital tool.  Contrary to some narratives? you CAN use Facebook for business and indeed, publicity / sales drives etc. And it remains, at point of use/time of writing, 'free', thereby facilitating connection and communication with friends, family and the like, worldwide.  Has its 'influence' been tagged more by Instagram: maybe.  Is it the 'viral' back door that now occupies the likes of Pinterest? Maybe not.  And Twitter grabs the headlines on politics and the like.  But Facebook still stands. And it always will.  Which is WHY, effective immediately?  TREAT IT AS YOUR CITY SCAPE!  Seriously. Do you want to be a victim OR  a villain in YOUR city? No!   So, akin to SIMS / Second-Life and yes, any 'Smart-City' application/design? Build the Facebook YOU want. MANAGE that PROFILE!  Here is a non exhaustive list of how to do that, in terms of traps to avoid / p

What CityMapper, Blippar et al CAN'T quite do?

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 Or rather? Maybe they DO it. But those features are not yet flagged up or tailored enough.  We have been talking, at some considerable length, regarding the many features and advantages which define travel focused applications of late. And one cannot in any way diminish those strengths. However, it is equally important to note that there are a number of urban themes which pervade the travel experience and it is in THOSE areas where the NEXT big app will take off.  In no particular order, a non exhaustive list, as follows: 1: DISABILITY!   We assume, immediately, a visible or aesthetically obvious point. Wheelchairs and so on. But think of say, DYSPRAXIA? Visual impairment and all the many iterations of limitation on one's ability to be truly mobile. An app that guides them through EVERY step of a journey, beyond simple tips/directions? ESSENTIAL. And in its way? STILL not 'there', yet.  2: AGE!   It is a problem. Older population. They do not all have to decline, btw. Many