BLIPPAR is BRILLIANT. But WHY?

 

 

BLIPPAR IS THE NAME TO BEAT! 







To quote the Google intro:

 'The Blippar app is an augmented reality browser. It uses the camera on your smartphone or tablet to recognize images and real-world objects and show digital content right on top. When you scan something, we use artificial intelligence to find relevant content.' 

But that is not WHY these guys are WINNING. Allow us to highlight some other USP strengths, and that is just a start.

 

 

 

  • AR is their USP. The way in.
  • Interactive; bespoke: They tell the user WHAT they want and make them THINK it is THEIR control. 
  • WEBAR SDK: They TOOK AR and created an in house SPIN on said.
  • PEOPLE = PLATFORMS! As in, it is NOT just a palm of hand travel app; it is a readied aid toward building an entire system, in house or personally.
  • THEY USE THEIR TEAM! It might be an illusion, right? But that appearance of a personal, interactive touch is something we definitely CAN use/clone, especially at early stages.
  • THEY PARTNER UP WITH BRANDS. HEINZ?!
  • THEY START WITH A MAILING LIST AND AN APP.

 

But remember: BLIPPAR is but ONE kid on the block. New challengers and pretenders await. Notably:


TO BE CONTINUED! HAPPY BANK HOLIDAY, ONE AND ALL! 

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